It is important to understand the relative importance of business ethics and social responsibility in determining brand attitudes. However, there has been a failure in prior research to differentiate between attitudes toward business ethics and CSR. This research reviews customer-brand research related to business ethics and social responsibility and conducts a study to evaluate customer attitudes. Four scenarios offer variations in company behaviors related to positive and negative conduct of customer social responsibility and business ethics. Study findings from a panel of 351 respondents provide new insights related to a customer’s expectations and perceptions of company CSR and business ethics behavior. We conclude that although CSR attitudes remain important, customers value business ethics as a critical behavior in their perceptions of brand attitudes.
Business Ethics, Corporate Social Responsibility, and Brand Attitudes: An Exploratory Study
What/who is still missing in International Relations scholarship? Situating Africa as an agent in IR theorising
Isaac Odoom. "What/who is still missing in International Relations scholarship? Situating Africa as an agent in IR theorising." Third World Quarterly (2017) 38:1, pages 42-60.
Another decolonial approach is possible: international studies in an antiblack world
Farai Chipato and David Chandler. "Another decolonial approach is possible: international studies in an antiblack world." Third World Quarterly (2022) 43:7, pages 1783-1797.