Does Western Culture Impact Customer Loyalty for Western Multinational Companies in Malaysia? A Case Study for Starbucks

  • Citation: Isa, A., and M.B. Saud. “Does Western Culture Impact Customer Loyalty for Western Multinational Companies in Malaysia? A Case Study for Starbucks.” In Enhancing Business Stability Through Collaboration Proceedings of the International Conference on Business and Management Research, edited by M. Subhan. New York: Routledge Publishing, 2016.
    • Topics:
    • Business and Trade
    • Keywords:
    • South-East Asia
    • Malaysia
    • multinational corporations
    • Starbucks
    • culture
    • customer loyalty

Business practices in emerging markets are constantly challenged by the dynamic environments that involve stakeholders. This increases the interconnectedness and collaboration as well as spillover effect among business agents, that may increase or hold back economic stability. This phenomenon is captured in this proceedings volume, a collection of selected papers of the 10th ICBMR 2016 Conference, held October 25—27, 2016 in Lombok, Indonesia. This ICBMR’s theme was Enhancing Business Stability through Collaboration, and the contributions discuss theories, conceptual frameworks and empirical evidence of current issues in the areas of Business, Management, Finance, Accounting, Economics, Islamic Economics, and competitiveness. All topics include aspects of multidisciplinarity and complexity of safety in research and education.

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