Trust Me, Trust Me Not: A Nuanced View of Influencer Marketing on Social Media

  • Citation: Kim, Do Yuon, and Hye-Young Kim. 2021. “Trust Me, Trust Me Not: A Nuanced View of Influencer Marketing on Social Media.” Journal of Business Research 134: 223–32.
    • Topics:
    • Science Technology and Innovation
    • Keywords:
    • Influencers
    • Marketing
    • Social Media
    • Trends
    • Strategy