The Gender Equality Attitudes Study aims to quantify the scale of harmful gender-based stereotypes, thus developing a greater awareness of the attitudes that perpetuate these stereotypes and impede their elimination. Kantar, a data, insights and consulting company offered to leverage its global infrastructure for the development, fielding and analysis of the study. The findings from this study are meant to inform policy-makers, representatives from academia, advertisers, marketers, private sector leaders, civil society and other types of decision-makers on the prevalence of discriminatory attitudes and gendered roles that perpetuate gender inequality and subordinate women’s status in society. They will also inform the preparations and outcome of the forthcoming Generation Equality Forum, convened by UN Women in partnership with France and Mexico, as it sets an agenda of concrete action to realize gender equality before 2030.